Searchable Database by Trend, Industry & Examples
Trend Framework
All of 2011 + 2012's crucial consumer trends indexed in an easy-to-read framework, available 24/7. We also include a brief top 10 of macro trends, to give you even more context.
Theory, stats and more
Each trend has its own individual page with theory, statistics, insights and opportunities.
Trend examples
Each trend page also gives access to numerous related trend examples covering products, services and campaigns from brands around the world. All examples are indexed by industry, too.
Industries & Trends
You will also gain instant access to dedicated, constantly updated PowerPoint presentations covering 17 major B2C industries - from Food & Beverage to Financial Services. Using our Trend Framework and Database, each presentation outlines and analyses relevant industry trends, examples, stats andopportunities - creating a document that's ready to read, dissect, use and share. See a full list below of the industries covered.
- AUTOMOTIVE
- (Car manufacturers, car rental companies)
- BEAUTY / PERSONAL CARE
- (Cosmetics/ make-up, skincare, personal hygiene, hair care, grooming)
- CONSUMER ELECTRONICS
- (Manufacturers of domestic appliances, computers, TV sets etc)
- DOMESTIC CARE
- (FMCGs, supermarkets)
- EDUCATION
- (Schools, colleges, libraries, online learning platforms, nurseries, training centers)
- FASHION
- (Apparel, footwear, jewellery)
- FINANCIAL SERVICES
- (Retail banks, insurance companies, investment banks, credit card issuers, mortgage advisors, payment providers and lenders)
- FOOD & BEVERAGE
- (FMCGs, supermarkets, bars & restaurants)
- GOVERNMENT & PUBLIC SECTOR
- (Governments, states, local authorities, councils and public utilities)
- HEALTH
- (Gyms, spas, clinics, hospitals, pharmacies, drug companies)
- HOME & GARDEN
- (Real estate, architecture, energy and interior, construction, garden & office design)
- MOBILE & TELECOMS
- (Network providers, handset manufacturers, fixed line operators)
- MEDIA
- (Online and offline publishers, newspapers, social media, magazines, television networks, radio networks)
- MUSIC & GAMING AND ENTERTAINMENT
- (TV stations and networks, radio, film, record labels, entertainment venues, theaters, concert organizers, promoters, video game developers/ distributors.)
- NOT FOR PROFIT / SOCIAL CAUSE
- (Charities, nonprofits, social enterprises, NGOs, fundraisers, voluntary organizations)
- TRANSPORT
- (Airlines, airports, railways, ferries, postal/shipping companies, bike manufacturers, commuter services)
- TRAVEL & TOURISM
- (Hotels, holiday operators, theme parks, cruise operators, tourist authorities)
Please note that if you're in Retail, Design, or Advertising/Marketing, virtually all of our content will automatically apply to your sector/discipline. Hence the large number of clients from the agency world, as well as from the Retail sector.
Do you have any questions about our industry coverage? Email Andrea Thorn, our Head of Client Services.
2011 + 2012 Trend Reports
2011 Trend Report
Premium clients Instantly receive the 100+ page 2011 Trend Report covering the key consumer trends: it's a best of the best of all summary of content in the database. Delivered to you in PowerPoint and PDF, it doubles as a ready-to-go trend presentation for your team or clients.
2012 Trend Report
Automatic receipt of the 2012 Trend Report upon publication on 17 November 2011. Brought to you in the same formats as the 2011 Report, as well as a bonus printed version delivered straight to your office.
Updates and Tips
Monthly Updates
Our dedicated Premium team adds up to 250 new trend examples to the database each month, 2 new trends and plenty of other bonus material — from videos to PPTs. You will receive these updates until May 2012.
Tips on how to apply
The Tips section helps you make the most of our Premium Service, with an emphasis on how to apply the trends, insights, and examples to your own business. And if you need any further advice, our Client Services team is always on hand to help.
